Inaugurating MMU – Special Initiative of TKM with Seed CSR

Inaugurating MMU – Special Initiative of TKM with Seed CSR

On the 19th November 2017, Toyota Kirloskar Motor along with SEED CSR inaugurated a Mobile Medical Unit [MMU] and conducted a specialized health camp at Ramnagara. The whole event was conducted and managed by the field team of SEED CSR. The event was held at Government High School in Sheshagirihalli, where Toyota’s first employee volunteerism engagement ‘ICARE’ was initiated, which was aimed at inciting a sense of social responsibility and care towards the society among the employees.

camp which was inaugurated by Ms. R. Latha, IAS – Chief Executive Officer, Zilla Panchayat The camp which was inaugurated by Ms. R. Latha, IAS – Chief Executive Officer, Zilla Panchayat [Ramanagara District], Ms. Sunanda Venkatesh, President – Manchanayakanahalli Gram Panchayat Dr. Arun Kumar, District Tuberculosis Officer and Dr. T. Amaranath, District Health Officer – Ramanagara District and Mr. Naveen Soni, Vice President, Toyota Kirloskar Motor.

This primarily aims at providing free medical check-up and Quality Healthcare facilities to the communities actively supported by Toyota employees in mobilizing of community members, raising awareness and providing assistance to ensure smooth functioning of the activity. Mobile Medical unit project was undertaken with an objective to cater to the medical requirements of the inaccessible villages by providing them the preventive & curative health care services and simultaneously strengthening the Government health care system as a sustainable measure.

In addition, specialized health camps were also organized and a team of specialized doctors (Gynecology, Dental,3 Pediatrics and General Medicine) attended the patients. We distributed medicines to the patients and gave them consultation for free; medical referrals and regular follow-ups would also be done for critical cases. Through MMU, we are aiming to bring down the life style prone diseases [such as Diabetes, Blood pressure, etc] and seasonal diseases [like Chikungunya, Dengue, Malaria, etc]. Also, owing to Byramangala lake contamination, more cases are registered under skin related diseases, which will be effectively addressed through this MMU in the surrounding villages.

CSR Initiatives in India

CSR Initiatives in India

India is a country that is characterized by its diversity in demographic, resources, culture, religion, language and all other spheres of society. Where on the one hand this diversity gives the nation its unique identity, on the other hand, it is also the root cause of a vast variety of social issues. It is a country that is developing but with massively underutilized potential and a considerable population that is difficult to provide for. What it needs is a reformation of mindset, a betterment of skills and considerable investment on socio-economic upliftment. Read More »

Changing Landscape of Healthcare by CSR

Changing Landscape of Healthcare by CSR

A healthy society leads to a developed nation. This is only possible when every community is leading a healthy life. In the past few years, SEED CSR has been working rigorously to reach out to the grass-root level of those issues that are still prevalent in the society. As a result, different projects are taken up for the betterment of the community. As an organization, SEED believes that healthy, fit and active community members can only be targeted for the upliftment of any society.

Thereby, the main agenda followed by SEED CSR as an implementation agency is to achieve its business and strategic goals through community development projects. This is visible through initiatives taken towards the healthcare services in the key areas and step by step strategy has been targeted not only to educate the people about the benefits of a good health but also efforts were taken to make them aware of various diseases that can be taken care of easily. The impoverished and marginalized communities are the ones, suffering the most according to various surveys that has been taken up by the government and many NGOs every year.

1To ensure that the people are being given the right education in terms of health and diseases, CSR has taken up many projects in various parts of the country. Therefore, free health check-up camps are organized regularly to provide treatments and medicines. People are being provided with prescribed medicines with an advice on how they can take good care of their health.

The focus as of now is to make them aware of waterborne and contagious diseases. Also, women and children are given special attention by setting up gynaecology and paediatric camps across the country. Besides this, awareness campaigns are organized to spread the message that Hygiene and Sanitation issues are important and needs to be addressed. The campaigns are a medium to educate people about the significance of cleanliness which in turn is important for a healthy lifestyle.

During World Water Day, SEED CSR took an initiative to organize a drive at the Ghats of Ganga to spread the message of good hygiene and sanitation. The main agenda of this drive was to stop the wastage of water and reduce the practice of open defecation by the tourists and the local vendors at the Ghats. Though this project is a part of World Water Day to spread the message of “Save Water”, but is also an indirect effort to reach out the people to provide them the necessary knowledge required for their wellbeing.2

Also, to improve the quality healthcare, Seed CSR came up with Integrated Community Development Programme to improve quality of life and wellbeing of the deprived communities. It aims at improving the critical development issues faced by the marginalized population of villages in Kelambakkam, Alathur & Chennai. It also evolves around improving the Facilities at Primary Health Centre . Also, installing the RO System in School and Anganwadis to improve the Watery Hygiene in the villages.

Enquiry Now