Flagging Mobile Medical Unit in Bangalore

Flagging Mobile Medical Unit in Bangalore

Toyota Kirloskar Motor Pvt Ltd with SEED CSR as implementing partner flagged off the Mobile Medical Unit Programme under TKM CSR initiative. MMU initiative has been extending free medical services to wards where there is limited access to primary health care and caters to the economically weaker section. Aim of the program is to strengthen the PHC’s and making people aware and educated for better health.

Toyota Kirloskar Motor Pvt Ltd with SEED CSR

The MMU programme will also focus on mass education to prevent the diseases through formation of Health Committees and engaging with Anganwadi and ASHA workers

Managing Director of Toyota Kirloskar Motors, Mr. Akito Tachibana

On 31st August 2017, The Managing Director of Toyota Kirloskar Motors, Mr. Akito Tachibana visited the TKM – MMU Unit and had discussion with SEED CSR team to understand and provide his inputs for the MMU program.

Providing a well-deserved boost to the CSR Initiative, on the first day itself more than 50 Beneficiaries were given free medical check-up in the Mobile Medical Unit.

Mr. Akito also interacted with school children and Communities during the inauguration session

Mr. Akito also interacted with school children

During the project phase, the MMU unit will be visiting the identified 10 villages, and will provide clinical examination, treatment and follow-up of patients, free of cost to all sections of the society. The unit will also screen the villagers for Curative Services, Reproductive & Health Services, Family Planning Services and will refer the cases to Primary Health Centre and Other Health Centres for confirmation of the diagnosis, provide treatment and will carry out follow ups in subsequent visits



Self-help Groups (SHGs) is a group of 10-20 members who work independently in order to become self-sufficient. The role of self help groups in community development found its roots in Grameen Bank model, Bangladesh (1970s) and since then the whole concept of SHGs is working in making women more productive in work front at power with men. These SHG are even called by Swayam Sahita Samuh.

Such Self Help Groups have various methods under which it works. For example: inter loaning among members, rules made by the members for proper functioning of the group, proper book keeping of credit and debit etc. Members make small regular savings contributions for few months for the group they are part of until enough capital is stored for the group to begin lending. The most significant feature of such groups is ‘linkage’ with the banks for delivery of micro-credit. In laymen language, micro-credit refers to small loans given by the group members to one another at bad times and to meet credit needs.

They  may be registered or unregistered. It is basically a homogeneous group where members belonging to same backgrounds and interests come together for achieving the sole interest of empowerment and saving little sum of money to meet the emergency needs. They pool their resources to become financially stable, taking loans from their groups and make everybody in that group self-employed. There is strong procedure for repayment among group members.


This move of forming and promoting Self Help Groups has reduced the gender inequalities prevailing in country. With the central and state Governments, NABARD is extending support for women SHGs as a strategy for women empowerment. Important policy initiatives has been taken in this regard that includes- promotion of groups under Development of Women and Children in rural Areas(DWACRA), South Asian Poverty Alleviation programme(SAPAP) assisted by UNDP under Dhaka declaration.

The SHGs by providing access to financial services and informing the women members about the numerous welfare programmes is truly empowering by involving women in several activities and also making them understand about the market workings. This way it is addressing the gender issues of economic development in India in best way possible. The women involved have learned to manage money and use it in worst situations. Hence, financial empowerment is taking place where women are more aware of financial knowledge and are seen as women entrepreneurs. Thus, the concept of SHGs is being promoted by government and presently, also among rural women.  The status of power and position that was lacking for women since independence have now been covered up and this was possible only with the initiation of the concept self-help groups.



CSR, the mandate:

According to World Bank (2002), Corporate Social Responsibility (CSR) is a process of managing the cost and benefits of business activity to both internal (workers, shareholders, investors) and external (institutions of public governance, community members, civil society groups, other enterprises) stakeholders.

In the year 2013, Corporate Social Responsibility (CSR) was mandated by the government in the section 135 of Companies Act, 2013 which mentioned that every company having net worth of Rs 500.00 Crore or more during Financial Year or turnover of  Rs 1000.00 Crore or more during financial Year or net profit of Rs 5 Crore or more will carry out CSR activities. An explicit schedule VII has been provided mentioning the areas of interventions.

During the initial years, companies which fall under the mandate focused on compliance. However, presently the aim of companies is to assess the impact of its CSR interventions.

CSR, from the perspective of companies:

One might wonder, why companies are suddenly concerned about social change and development which till few years back was a monopoly of the development sector. Though government and NGOs are taking up the role of CSR implementing agencies, the face of the companies in the form of branding is the most important aspect. With the upcoming awards, recognitions and accolades, companies are increasing competing for socially responsible initiatives. These not only help the companies to present themselves as socially responsible, but also helps them in enhancing their publicity thereby adding to their business. The market values of companies are being impacted by their image in the social sector. For example, people tend to buy products of a particular brand, if that brand advertisers that Re. 1 would be contributed for social cause even if the product price is much higher than its counterparts.

Besides focusing on profit, the social image of a company also enhances its functioning. The history of Indian environmental movements is mostly regarding industrial harms caused to society. Be it a sports company chopping off plants or a soft drinks company draining away the underground water, industries have always been blamed of causing environmental hazards. CSR has given a scope to the companies to cover-up such environmental degradation. For example, a company which causes air or water pollution builds hospitals so that the number of health issues rising from such pollution does not come to the forefront. A clean social image also helps the company to have cooperation from the community.

Companies are also focusing on skill development and education sector in their CSR initiatives so that they can develop a future workforce required in their business model. India’s topmost companies performing best in CSR had education as the most important component of their CSR initiatives in the last few years. TATA, ITC, Aditya Birla are some of these companies, to name a few.

CSR, which initially seemed to be a burden on the companies has eventually come up to be a boon. There can be numerous reasons inspiring companies to enhance its CSR initiatives. Now, it is for the companies to look for their motivation. However, companies have already been motivated enough and they are focusing on impact assessment of their initiatives so that they can present themselves as responsible companies in the reports. Reporting standards have also been enhanced by the global standards.


Impact assessment as a core of CSR:

In the global scenario, impact assessment and presenting it in reports are important aspects of any intervention. Accordingly, all companies, including the multi-national ones, which have their business outlets in India, are paying attention to impact assessment and reporting standards of their CSR initiatives. International organizations like Global Reporting Initiative (GRI) have set guidelines and standards of reporting. GRI Guidelines apply to multinational organizations, public agencies, smaller and medium enterprises, NGOs, industry groups and others and focus on sustainability. Similarly, CSR initiatives are projected as not only being impactful but also as sustainable.

CSR impact assessment now a days, is mainly focusing on the impact on its stakeholders, optimal use of funds and sustainability of interventions. As discussed earlier, during the initial years, the focus was on compliance, now the focus has shifted to impact assessment. This is simply because, the companies are trying to present that over the last 3 years they have brought about changes in the society and have enhanced social growth and development.

The simple reason behind focusing on CSR impact assessment is to present itself as a responsible company. They are involving third parties for assessment and recruiting experts for writing and presenting reports. This reflects that CSR is being given utmost importance by the top most companies. While companies are focusing on impacts, critiques are of the opinion that such interventions are not adequately in-depth and much areas are yet to be explored by CSR. We can expect to have more responsible CSR interventions in the upcoming years with the companies increasingly realizing the need of CSR for their own benefits.

CSR, the ray of hope :

To sum up, CSR is not only beneficial for the society and stakeholders, but also for the companies. There is still a lot of scope for CSR initiatives. CSR has an immense potential in changing the social scenario since there is ample budget, human resource and expertise. Most importantly, CSR, as a platform provides scope to NGOs, government and companies to work together towards all-round development. With the upcoming expertise in the field of CSR and with increased recognition, we can expect to have more innovative CSR interventions in the years to come.

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